What is Canva?
Canva is a browser-based design tool built around templates, with AI generation and editing layered on top.
What it does well
Getting a small business to consistent, presentable marketing material without hiring a designer — social posts, one-pagers, decks, simple video.
Who should use it
Owner-operators, marketers without design support, and teachers producing classroom material.
Who should not use it
Anyone producing brand identity work or print-critical output. Templates are a floor, not a ceiling.