What is Make?
Make is a visual automation platform. You lay a scenario out on a canvas, with branches, filters and error handling, rather than a single chain of steps.
What it does well
Automations with real logic in them — different paths for different inputs, retries when an API fails, batching so you do not hit rate limits.
Who should use it
Anyone who has outgrown a simple linear automation, or whose volume makes per-task pricing painful.
Who should not use it
People building their first automation this week. Start simpler and move here when the limits bite.