What is Synthesia?
Synthesia turns a written script into a video presented by an AI avatar, in a choice of languages.
What it does well
Internal training, compliance and onboarding video that changes often. When the policy changes you edit a line of script rather than book a studio.
Who should use it
Organisations with a training library to maintain, and teams producing the same explainer in several languages.
Who should not use it
Brand storytelling and customer-facing marketing video, where the synthetic delivery works against you.